Viettel's digital technology solutions help E-Commerce businesses accelerate

The information monitoring and analysis system on the Reputa network environment effectively supports the capture of industry trends.

In a fiercely competitive environment, the e-commerce industry attaches special importance to reputation management as an indispensable thing to help businesses develop their image and build trust with customers. The Reputa network environment monitoring and information analysis solution helps businesses promptly detect and handle communication crises to develop relationships with customers.

The solution is capable of collecting multi-source data from more than 70 million Facebook accounts, 8 million Facebook pages and groups, 3000 electronic newspaper channels, 500,000 Youtube channels in Vietnam. After processing, users will receive comprehensive analysis of communication trends and effectiveness, visual statistics in the form of charts.

The chart shows the trend of discussion about the E-commerce industry on Social (Statistical by: Reputa).

In the e-commerce industry, the activities that attract the biggest customers' attention are promotions, super Sale, which can be mentioned as: Deal 0 VND; Super Sale 7.7; 8.8; 9.9,.... Reputa information monitoring system can analyze market trends, customer's interest in products and services with specific numerical evidence.

From there, businesses can adjust their product strategies to customers. After each campaign, the system will automatically send an overview report on: Spread, Top discussion domains, News discussion nuances by source, Featured activity, Total mentions discussed by day ,... of the business itself and the competitor organizing the program in the same time period. This is a reputable base to help businesses update the market, learn from competitors' strengths and overcome outstanding problems.

Viettel Data Mining Platform helps businesses to mine huge customer data

At a different angle from the depth of data analysis, Viettel Data Mining Platform is used by e-commerce businesses to process huge volumes of data, turn raw data into fine data, and then make informed decisions. based on the results of data analysis.

Therefore, a new system of technology and tools is needed to perform higher-level, inductive analysis to yield useful knowledge to help business planners adjust market strategies and discover new insights. new business models. Walmart and Target are two successful case studies on e-commerce in the past year.

In the context of complicated developments of the Covid-19 epidemic, customers become difficult to shop online, Walmart & Target analyzed behavior and captured customer insights to find the key to competitive advantage. it's to upgrade the "delivery" service - shortened to just one day. In Target's January report this year, same-day shipping services (Pick-up, Delivery) increased revenue by a total of 193 percent.

Back to the problem of e-commerce businesses in Vietnam:

- What will businesses do when external factors negatively affect customers, purchasing power and profits?

- How do businesses find the "fastest" customer insight compared to competitors to create a competitive advantage?